Color Theory : Make your life Aesthetic

Most of us would have seen this colourful wheel, behind the drawing book, with colours pack or in any art shop. These days this color wheel is commonly seen in Instagram reels and YouTube shorts by fashionistas. Have you wondered what it is and how it would help you, if so then this blog is for you.

We are familiar with contrast colours, we love the combinations of contrast colours like red and green, blue and orange especially our mothers quoting colour combinations while buying their sarees or admiring others and end up buying the same combinations for years and not giving a chance for other colours. If you are bored with these combinations, let's dig deep into different colours and up our styling game.

The Color theory is the study of how colours interact, mix, and affect each other and how people perceive them. While it is often associated with artists and designers, colour theory can be useful for everyone in various aspects of daily life.

Let's get familiarised with the colour vocabulary before digging deep :

1. Colour - Colour is nothing but a reflected light, thus some colours reflect different lights to others thus green appears to be blue to some and vice versa.

2. Colour Wheel- The colour wheel we see was invented by Sir Issac Newtown through his spectrum of light work

3. Primary colors - The most basic colors: are red, blue, and yellow. These colours cannot be produced by mixing but are used to mix all other colours. this was given by Leonardo da Vinci.

4. Secondary colours – Colours that are made by mixing equal parts of two primary colours. Orange, green, and purple are secondary colours.
   

5. Tertiary colours – Colours that are made by mixing equal parts of a primary colour and a secondary colour. Red-purple, blue-purple, red-orange, yellow-orange, blue-green, and yellow-green are tertiary colours

6. Neutral colours – Black and white are neutral colours. When these colors are mixed with other colors on the color wheel they affect the value and intensity of the color. e.g when black is added to red - it gives a dark shade, similarly when white is added to red it gives red tint .
   

1. Colour Scheme- It refers to a selection of colours used together in a design, artwork, or any visual presentation. The purpose of a colour scheme is to create an aesthetic arrangement and evoke certain emotions or responses from viewers.

   1. Monochromatic – means one (mono) colour. So a monochromatic colour scheme is made up of one colour and it’s shades and tints.
      

   2. Complementary Colours – Colours that are positioned directly across from each other on the colour wheel. Ex. Blue and orange, red and green, yellow-green and red-purple
      

   3. Analogous Colors – are colours next to each other on the colour wheel. Ex. Blue, blue-green, green, and yellow-green; red, red-purple, purple, blue-purple.
      

   4. Colour Triads – consist of three colours found on the colour wheel that are equally spaced apart from each other. Ex. Red, blue and yellow or orange, green and purple.
      

   5. Split-Complementary – a colour scheme that is made up of a colour and it complements the closest analogous colours. Ex-Blue, yellow-orange and red-orange. Red-orange, red-purple, green
      

   6. Warm Colors – colours that are usually associated with warm things. Ex. Red, yellow, orange
      

   7. Cool Colors – colours that are usually associated with cool things. Ex. Blue, purple, green

Okay, that's a lot of technicality, to begin with. Also, these words are often seen when you look up colour theory, but how it can be used for oneself or on day-to-day to make your life colourful can be achieved through these practical applications.

Let's see some practical applications :

Fashion/Styling up: We all are fond of dressing up, however, we often copy what others are wearing rather than analyzing our skin tones and how they suit us. Also, have you noticed how few colours evoke some kind of happiness when you wear them, even if it's old? That is because it compliments your skin and plays a huge role in how you look. Knowing which colours complement each other can help in selecting visually appealing outfits. Understanding warm and cool colours can also assist in choosing colours that suit different skin tones. These days there are apps to help you analyse colors for you, making it easier for you to style up. e. g like https://colorwise.me/. There are many fashion influencers on YouTube helping you figure out colours and colour combinations. You can experiment for yourself and be your project.

Pinterest Image

Knowing your colours helps in creating a Personal Identity: Whether it's creating a personal brand or choosing colours for a small business, colour theory can guide decisions that affect how others perceive you or your brand. Different colours can evoke different emotions and associations with you. That is how big brands like Zomato, and Swiggy have standard colours associated with them and when you name a colour you know which brand we are talking about.

Movies /Visual impact: Have you wondered how these days movies are being impactful or everyone talks about "Camera work "? Also, see how some scenes are etched in our minds maybe we forget the plot but the emotions are evoked when we see these colours and sets the tone for the movies.

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The bright colours of these shows make the children clinging to the TV. Especially when they hold the screens close to their eyes which makes them more aggressive as the colours evoke hyper emotions. When you know the colours are involved in evoking hyper emotions either in children or adults, you can be aware of this situation and gradually make a shift in choosing calmer or toned-down shows.

Bon appetite with Colorful food: Have you ever wondered why homemade food seems more boring than outside food? Nah not just taste. Even before you taste, your eyes are looking at the colours on the palette. Colours can play a significant role in the appeal of food. Bright, contrasting colours can make dishes look more appetizing, e.g. Gobi Manchurian, french fries are more appealing than dull colours like plain white rice have the opposite effect. So here is a trick to make your homemade food more colourful and palatable, fill it with more colourful veggies, seeds and nuts, which makes it a more colourful plate Or you can order colourful customized food palate paintings as shown below.

Customised Paintings

Colours can influence mood and emotions. For instance, blue is often associated with calmness, while red can be energizing. Choosing colours intentionally in your surroundings can help create a desired emotional environment. Thus you can design your home, and your nest in an aesthetic way, which uplifts your mood rather than having the dull room, have a beautiful place to come back. Invest in your nest, and make it livable.

You can make your dull room colourful with our paintings.

Mindfulness and Awareness to be present, Paying attention to colours in everyday life can enhance mindfulness and awareness of your surroundings, helping you appreciate beauty and detail in the world. Helps you come out of Overthinking. Hence we always enjoy being in nature, green forests, blue waters, and white mountains keep us calm and make our minds relax.

By understanding the basic principles of colour theory, anyone can make more informed decisions in these areas, leading to more aesthetically pleasing and effective results. If travelling is not on your card, you can capture the travelled images through our paintings and be lost in those moments for a while.

You can place a customised order or purchase from our shop, which suits your aesthetic.